商品敘述：

In August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India''s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenges for uTrade''s business model, forcing the company to consider alternative growth strategies that were more aligned with the new market requirements. Although vertical integration could help uTrade capture a larger share of the value chain, it could also create a potential conflict of interest with existing clients. Horizontal expansion through a new banking, insurance, or digital payment venture could also have benefits and potential challenges in terms of resource deployment and compatibility with the existing business model. Another issue was a push from uTrade stakeholders to sell the company and enter another segment of the fintech industry. The founder had to make a decision. Anshul Jain is affiliated with Management Development Institute.

涵蓋領域：

Technology and analytics;Product management;Growth strategy;Business models;Product lifecycle;Business analysis;Marketing;Fintech;Finance and investing

相關資料：

Case Teaching Note, (W25878), 14p, by Pawan Kumar, Ritu Srivastava, Anshul Jain

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